iCitizen is a symposium in Columbus, Ohio serving as a platform for clients and partners of Resource Interactive to gather and take a deep dive into the opportunities and challenges offered by that new breed of consumer—who we call the icitizen. The social web gives a voice to those passionate consumers and offers effective tools for them to create, share and influence each other and the brands they incorporate into their lives.

Doc's May 21st keynote is titled, "Next on the Open Horizon". iCitizen publicizes it as: Web visionary Searls isn't much interested in making the current ad-centric "attention economy" more engaging. He wants to replace it altogether with an "intention economy" that matches consumers' intent to purchase a specific product with any and all relevant brands. Is this nirvana for marketers or does this economy render them obsolete? And will Searls's Vendor Relationship Management get us there?