Over time, Opera has become much more than a browser maker. Opera's latest development is part of the company's somewhat new niche in the media convergence space: Opera TV Ads SDK. The new solution is targeted at app publishers, Smart TV device manufacturers and pay-TV operators seeking to better monetize their content by serving video advertising on any platform. Opera TV Ads SDK previously was available exclusively to apps distributed via the Opera TV Store application platform and developed through the Opera TV Snap technology. With this new release, the solution is available as a standalone feature for any HTML5 app or Smart TV device, whether on the Opera TV Store or other application platforms. Opera says that Opera TV Ads SDK offers a one-stop solution for placement of video advertising anywhere inside the device user interface, including targeting users across apps and interactive advertising via linear broadcast.
