We've all seen them: on comes a commercial with a young, casually dressed,if somewhat unkempt, young man, and an older, portly man in a very middle-management-esque suit. The younger man announces "I'm a Mac" while the older responds "And I'm a PC," and the two go on to lament some critical design failure facing the PC to which the Mac is impervious. As Linux users, we know the basic premise of the commercial — that "I'm a PC" means "I run Windows" — is a fallacy, and what is really needed is a third cast member declaring "I'm Linux." If such a thought has ever crossed your mind, then fire up your camera, because the time to act is now.